Your broad-panel
Finance Partner
Hassle-Free Funding.
Founded by Mitch Joyce, Assetify was built on a simple premise: to make finance easy, transparent, and genuinely tailored to the client.
We cut through the complexity, helping everyday Australians and ambitious small businesses secure smarter finance for vehicles, equipment, and personal needs. As objective brokers, we compare competitive options across a panel of trusted Australian lenders. Our commitment is simple: genuine service that focuses on saving our clients time, stress, and money on every deal.
Our Mission
To simplify finance by delivering personal service and practical solutions that always work for our clients, not the banks.
Our Vision
To be WA’s most trusted finance partner, known for honesty, efficiency, and delivering real results.
Our Financial
Solutions
Vehicle Finance
Finance for your new or used car, 4WD, commercial ute, motorbikes, and recreational vehicles. We make securing your next set of wheels easy and affordable.
Equipment & Asset Finance
Secure the essential tools, machinery, and work assets required to help your small business grow and thrive, from earthmovers to IT equipment.
Business Loans & Cashflow Funding
Flexible funding solutions for Australian businesses, including lines of credit, working capital, and tailored cash-flow support to help you manage operations and seize opportunities.
Vehicle Sourcing & Purchase
Go beyond finance. We leverage our industry network to find and secure the exact vehicle you need, ensuring you get the right asset at the right price, ready for finance.
Personal Loans
Tailored personal loans for major purchases or consolidation, providing clarity and competitive rates outside of traditional banking channels.
Enquiry
Quick chat to define your finance needs (car, equipment, or loan)..
Assessment
Review of your financial profile, goals, and budget to tailor the right solution.
Options
We compare multiple lenders to secure competitive rates and flexible terms.
Approval
We handle all the paperwork and ensure your finance approval is processed quickly.
Settlement
Funds are released, and we coordinate the final settlement and asset handover.
Over 50+ Lending partners
Assetify is an objective broker. We work for you, not the banks. We compare finance options across a panel of trusted Australian lenders to find competitive rates and favorable terms, ensuring the solution is genuinely tailored to your needs
While we are proudly based in Western Australia, we assist individuals and businesses with their vehicle, equipment, and business finance needs across all of Australia.
We specialise in securing finance for a broad range of assets, including: new and used cars, 4WDs, commercial utes, motorbikes, heavy machinery, business equipment, and tailored personal and business loans.
Our 5-step process is designed for speed. Once we have your necessary details, we often secure conditional approval within 24 to 48 hours, depending on the complexity of the application and the specific lender.
In most cases, our service is not an out of pocket cost. We are paid a commission by the lender upon settlement, which is always disclosed upfront. Depending on the type of loan and the complexity of your application, an origination (credit assistance) fee may also apply. If so, we’ll clearly outline this before proceeding so you always know exactly what to expect. Our priority is helping you secure a suitable and competitive finance solution that aligns with your needs.